Plant-based supplement and vitamin brand Dr Vegan has appointed ARK Agency as its new creative partner, after a competitive pitch.

Dr Vegan CEO and cofounder Gordon Lott said: “2025 is an important year for the Dr Vegan business as we continue our growth across national retail partners and through DTC [Direct to Consumer].

“We have been looking for an entrepreneurial creative agency to support us and bring a fresh perspective. In Mike and Mat and the team at Ark we have found a team full of passion for our business, a dynamic mindset, and stand-out creativity to help elevate the Dr Vegan brand.”

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Ark Agency co-founder Mike Wilton added: “Health and wellness is a topic being discussed around every dinner table in the UK. At a time when people are desperately searching for support and clarity on how to live a healthy lifestyle, Gordon and his team are building a category changing business with a brilliantly disruptive brand.

“Our partnership is going to help bring their brilliant products to a whole new set of audiences up and down the country.”