LinkedIn ads is looking to tackle wasted ad spend with a new B2B campaign that aims to help brands reach the right audiences to ensure that they maximise campaign expenditure.
Developed in-house by LinkedIn Brand Creative, the work will revolve around two 30-second spots that illustrate how the platform can help businesses reach the right people, with the right content.
Running both sides of the Atlantic, the creative hopes primarily to illustrate how LinkedIn Ads can empower marketers with the precise tools they need to reach buyers by job title, industry, and company.
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“For B2B marketers, reaching and engaging the right audience is critical to growing their brand,” LinkedIn director of brand marketing Keith Browning said.
“‘Only on LinkedIn Ads’ playfully dramatises the frustrations of reaching the wrong audience and highlights how LinkedIn’s advanced professional targeting uniquely helps them find the right ones among our 1 billion members.”
Launching this week, the work will be pushed out to a wide variety of high-impact platforms such as connected TV, paid social, online video and podcast networks.
