Multinational lottery operator Allwyn Group has named M&C Saatchi UK as its international integrated communications agency, following a competitive pitch process involving seven agencies.
According to the operator, the partnership will cover strategy, PR, social media, social responsibility, and sponsorship.
Allwyn operates across the Austrian, Czech, Greek, Cypriot, Italian, American, and British markets.
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The deal follows M&C Saatchi’s appointment of WPP’s Jo Bacon as CEO in May 2024.
Allwyn Group group communication director Will Oscroft said: “We chose M&C Saatchi for their outstanding strategic capabilities and creative expertise. Their integrated approach, backed by a robust global footprint and a diversity of thinking gives us the unique depth of insights we need. We’re confident that their strategic vision and expertise will help us position our brand for sustained growth.”
M&C Saatchi group CEO Jo Bacon added: “Working with Allwyn Group is an incredibly exciting opportunity for us, which is perfectly aligned with M&C Saatchi Group’s integrated expertise. It’s a partnership that we’re proud to be part of.”
M&C Saatchi global joint chief creative officers Rob Doubal and Laurence Thomson said: “We can’t wait to get started with the wonderful team at Allwyn Group. There is so much opportunity to unlock creative magic. We couldn’t be happier.”
