McCann Birmingham has named Sam Gavin as its new managing partner.
As part of his new role, McCann Birmingham has highlighted that Gavin will help drive growth and elevate creative output in the Agency’s PR practice.
Gavin said: “I was struck by the huge potential at McCann, where there is a depth of PR talent and a wide range of capabilities all under one roof. Being backed by one of the world’s best creative and effective agencies makes it a powerful and exciting proposition.
“The way we engage audiences and consult our clients continues to evolve to keep pace with a dynamic information landscape. McCann is uniquely placed to lead in a move beyond the traditional. With a truly full-service offering, I’m looking forward to tapping into a broad range of expertise to meet audiences where they are; developing rich, integrated campaigns that take a creative approach to not just delivering earned media but helping our clients earn their place in culture.”
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Gavin has eleven years of industry experience, having held positions at several agencies including Hotwire, Grayling, and Little Red Rooster.
He has worked with clients such as eHarmony, Marks and Spencer, HSBC, Visa and Huawei Global.
McCann Birmingham PR managing director Sophie Hewitt added: “We’re thrilled to welcome Sam to the team. His experience, particularly in technology-focused consultancy, brings a fresh perspective that will be invaluable as we continue to navigate an ever-changing media landscape. Additionally, his strategic insight, combined with his track record of delivering exceptional results for high-profile clients, will help to strengthen our team and enhance our ability to help our clients earn a meaningful role.
“We’re excited to see the impact he will make as we strive to elevate our creative offering and strengthen our position as a leading PR practice in our own right servicing both standalone clients as well as Agency integrated clients.”
