Scotrail has launched a new multi-media campaign to encourage Scots to travel by rail.
The work ‘Journey’s Well Spent’ was devised by Edinburgh-based creative agency Leith. It is the first original work by Leith for the rail company since they partnered together again in early 2024.
‘Journey’s Well Spent’ highlights the benefits of travelling by rail for commuters such as being able to catch up with work, watch TV dramas and avoid the chaos of the roads.
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The TV spot features travellers aboard a Scotrail train. Each traveller explains why they chose to travel by rail: “I spend mine with a drama but not on the roads”; “I spend it finding headspace, not parking space”.
ScotRail head of sales and marketing Andrea McQuaid said: “We love this new campaign, which very clearly shows that commuting with ScotRail allows you to spend your time being productive, or relaxing. And with the savings available with season tickets and Flexipass, there’s great value to be found when you travel to work by train.”
The ad also highlights that commuters can save on their journeys by purchasing a season ticket.
According to Scotrail, the work will run across TV, video-on-demand, radio, out-of-home channels and digital platforms.
Leith executive partner Ed Brooke said: “We’re thrilled and very proud to be working with ScotRail, a fantastic service enabling millions of passengers each year to travel safely and comfortably, whilst also providing a greener alternative for travellers.”
