Energy provider Eon Next has pledged to help Britons save more on energy bills, in its latest campaign.
The campaign was created in partnership with behavioural media agency Total Media, part of the Mediaplus Group.
In the ‘Next Pledge’ the energy provider has pledged that its energy prices will stay below the Ofgem price gap.
The campaign will launch across digital, audio and out-of-home, starting with a takeover of London’s St Pancras International station.
The St Pancras installation takes inspiration from the London Underground’s ‘mind the gap’ motif.
Mandy Arora, client leadership business director at Total Media, said: “At a time when energy costs are top of mind for so many, this campaign demonstrates the power of media in helping brands create meaningful change. By combining innovative media placements with a deep understanding of human behaviour, we’ve built a campaign that not only grabs attention but inspires action. It’s been fantastic to collaborate with Eon Next on this vital initiative.”
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The St Pancras installation was created in partnership with media owners JC Decaux and Talon. The takeover will run from January to early February.
Eon Next senior campaign lead Danny Gilchrist said: “This campaign is about starting the year on the right track, prompting consumers to re-think their energy choices. Our partnership with Total Media is helping us deliver impactful messaging that truly resonates with our audience. We’re excited to see the St Pancras takeover come to life and can’t wait to roll out the campaign nationwide.”
Total media strategy director Ella Britton added: “Launching this campaign with Eon Next marks a significant step in helping consumers tackle energy costs. By blending creative planning with behavioural insights, we’ve crafted a strategy that engages audiences on a deeper level and drives meaningful action. The ‘Beat the Price Cap’ campaign is a fantastic example of how impactful media can make a real difference.”
