Pet supplement brand YuMOVE has bounded into 2024 with a new advertising campaign that celebrates joyful moments between dogs and their owners.
The Harder to Catch campaign, which launches on 13 January, aims to highlight the importance of joint care for canines of all ages.
A TV ad centres on that exhilarating moment when your furry friend races off during a walk. Set to Blondie’s One Way or Another, the ad features the soothing narration of Scottish actor John Hannah. The ad appears across various platforms including live TV, All 4, Sky OnDemand, YouTube and Prime Video.
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“We’re passionate about the importance of joint mobility and the efficacy of our products,” said Jenny Thwaites, chief marketing officer at Lintbells, the company behind YuMOVE, “The creative highlights the fun that comes from movement through the lengths that dog owners will now need to go to – just to keep up with their dog!”
YuMOVE’s latest marketing push comes as the brand continues to lead the pack in the pet supplement market. Supporting more than 2m dogs annually, the company offers a range of products designed to maintain pets’ joint health, as well as supplements for digestive health, anxiety, skin, coat and dental needs.
