51toCarbonZero (51-0), the net-zero platform powering growth for media, marketing and advertising leaders, has appointed advertising industry veteran Simon Sikorski as an advisor. 

Sikorski will spearhead the adoption of sustainable business practices among agencies and their partners, with a focus on expanding business across North America. He has more than 25 years in the industry, including former CEO positions within the IPG network. 

Sikorski’s most recent role was as president of global operations at XR Extreme Reach, a global distribution and talent payment company. He has also held CEO positions at IPG’s Craft and McCann Worldgroup Canada, where he used cutting-edge technology and global operational standards to improve major brands’ performance.

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51toCarbonZero is headquartered in London, serving clients across more than 30 markets. Its mission is to help the world reach net zero as quickly as possible by enabling organisations to set, accelerate and achieve net-zero emissions through its advanced carbon management platform.

“The shift to more sustainable business practices has really grown over the past few years. Net-zero planning is now not only a necessary business strategy, but also a competitive advantage,” Sikorski said, “My experience as a leader of adtech, production studios and agencies, as well as the varied clients I’ve supported throughout my career, gives me a holistic perspective on the benefits associated with sustainability.” 

Richard Davis, CEO,  added, “Simon’s appointment as advisor is a major win for 51-0. His vast experience of working with agencies and clients globally combined with his passion for sustainability, make him a powerful asset to have on our team.”