The School of Communications Arts (SCA) has named TBWA\London as its new sponsor.

Graduates from the London-based school often go on to work for creative agencies such as Adam & Eve, Uncommon, and Wonderhood.

The sponsorship will provide SCA students with access to guest lectures, portfolio reviews and mentorship from the agency.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

According to creative agency TBWA\London, this move aligns with “the agency’s commitment to fostering new talent in the industry, particularly from diverse backgrounds”.

TBWA\London CCO Andy Jex said: “Supporting the School of Communication Arts is about more than just financial investment; it’s about nurturing emerging talent and protecting the future of our industry. The diverse and talented students at SCA are the creative minds who will lead the next wave of innovation in advertising. We are excited to collaborate with SCA and look forward to seeing the amazing work that will come from this partnership.”

SCA dean Marc Lewis said: “At SCA, our goal is for one-third of our students to receive scholarships, and partnerships like this make that possible. This sponsorship allows us to collaborate with excellent pipeline partners to identify and support outstanding young talent. TBWA\London is demonstrating true leadership by investing in SCA and showing confidence in the next generation of creative thinkers.”