AMV Group has strengthened its executive leadership team with the appointment of Jo Arden as its new group chief strategy officer and Jemima Monies as its new group chief growth officer.

Arden and Monies will now work alongside group CEO Xavier Rees in a bid to drive further growth and creative quality across both AMV BBDO and Redwood BBDO.

Joining in March, Arden will leave her current role as chief strategy officer at creative agency Ogilvy UK, having previously held the same position at both Publics Poke and MullenLowe London.

“These hires are a signal of our ambition for 2025 and beyond. I’ve been looking for the right opportunity to work with Jo for several years now, so I’m incredibly excited to bring her into our team,” Rees said.

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“Jo’s strategic talent is second to none, and her ability to connect human truths with business challenges gives brands a sharper, more relevant place in the world.”

He continued: Her obsession with effectiveness has earned her place as one of the most trusted voices in our industry, and her arrival signals our ambition to drive even greater impact for our clients.”

“Jemima’s track record speaks for itself. She has an impressive ability to drive growth and nurture teams that deliver exceptional results. She understands what it takes to win, and she knows this industry inside out. Couple this with her infectious enthusiasm and Jem is a perfect fit for AMV as we look to push into a strong year ahead. I can’t wait to work with her again”.

Joining this month from McCann London, where she worked as chief operating officer, Monies also brings decades of experience to the group, having spent time at both Adam&EveDDB and J Walter Thompson (now VML).