Manchester-based financial mutual Shepherds Friendly is launching its first-ever TV ad campaign in a bid boost brand awareness nationwide after it hit a 150,000 policy milestone.

Crafted by local creative agency TrunkBBI, the campaign will be centred around a 30-second spot that showcases the various ways in which mutuals like Shepherds Friendly can help people through key moments in life.

Set to run across Sky On Demand and YouTube, the film will look to resonate emotionally with viewers, by realistically capturing pivotal life moments.

“This advertisement is a tribute to our members and their stories. We aimed to create a campaign that not only reflects our values but also connects on a deeply personal level with our audience,” Shepherds Friendly senior head of marketing Zac Chetwynd said.

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“While we’re a modern, progressive mutual, our focus for almost 200 years has been on putting our members first. We’ve been successful in past growth, and we’re now excited to develop and expand our brand. We’re looking forward to seeing it roll out across screens.”

Running throughout the UK on multiple media formats, the creative will look to propel the Shepherds Friendly name beyond its north-west heartland as it heads into its 200th year.

TrunkBBI chief creative officer, Adam Britton added: “It’s been incredibly rewarding to bring Shepherds Friendly’s first TV campaign to life, with everything from strategy and ideation to production, media, and performance handled in-house at TrunkBBI.

“Capturing their core values was key, and we’re excited to see it hit the screens. This has been a strong partnership from the start, and we’re excited to keep building on it as we continue working together.”