Nut butter brand Pip & Nut has launched a nationwide out-of-home campaign in a bid to drive awareness and to illustrate how not all nut butters are created equal

Crafted by creative agency Who Wot Why, the outdoor-led work aims to turn brand advocates into loyal customers by emphasising Pip & Nut’s superior quality and taste.

Harnessing the brand’s traditional icon, the red squirrel, the work celebrates the passionate voices of Pip & Nut’s devoted fans across social media and the online sphere.

“Our new campaign is an exciting new chapter in the brand’s development and a genuine reflection of how our audience relates to the product experience and where it fits into their lives,” Pip & Nut marketing director, Jacq Ellis-Jones said.

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“We’ve pulled that off with the same cheeky and punchy tone that has built the brand to date”.

The agency’s campaign follows on from numerous other works for a variety of other names including The Tofoo Co, Moju Drinks, and AndThen Boxers for Mental Health.

Who Wot Why joint chief creative officer and co-founder, Sean Thompson added: “I love posters that hit people right between the eyes, I hate impossible to read lengthy copywriting.

“It’s all about finding the simple truth of a brand and telling it in a honed and impactful way. The truth is people are wild about this product. It’s inescapable on social media and that feeling is our tone of voice. Pip & Nut has grown with us to become a front runner in the nut butter arena, and we are here to help it grow even further”.