Audible has launched an extension of its global brand, focusing on its extensive wellness offer.

The new campaign, which builds on the There’s more to imagine when you listen concept launched back in June 2024, aims to drive brand love and increase engagement with the Audio book giant’s wellness content.

At the centre of the campaign is a new film, Zen Commute from creative agency Fold7 and production company Partizan. This piece blends the extraordinary with the everyday, demonstrating how the company‘s wellness content can transform mundane activities into moments of self-discovery. 

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Chief brand and international officer Susan Jurevics said: “Audio storytelling continues to scale – and audiences increasingly engage with Audible in ways that fit into and enrich their day-to-day lives.”

The Amazon-owned brand will roll out the integrated campaign across various platforms, including TV, digital and social media, radio and out-of-home advertising.