Lego has launched a new campaign for its Fortnite series starring Grammy-nominated former influencer Madison Beer.
The campaign, for the brand’s game update for Fortnite Odyssey and the release social roleplay game, Fortnite Brick Life, stars Beer recruiting fellow gamers to defeat the villain the Storm King. In a second spot, the music star is a real estate mogul exploring the world of Fortnite Brick Life.
The ads will run across social media and online streaming platforms. Beer also hosted a live stream for the campaign launch on social media platform Twitch.
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Beer said: “Teaming up with the LEGO Group and Epic Games and diving into the world of LEGO Fortnite has been so much fun and these new updates are next level and offer something totally different. From taking on the Storm King in LEGO Fortnite Odyssey to building out a world in LEGO Fortnite Brick Life, there’s so much to explore. See you in LEGO Fortnite.”
Fortnite Odyssey’s latest update follows players as they try to defeat the Storm King and in Lego Fortnite Brick Life players can explore the city and decorate their own homes.
The game launches are part of a collaboration between Epic Games and Lego Group to provide safe digital spaces for children.
