Dating app Tinder has launched a European creative brand platform highlighting the talents of people from across Europe who formed a connection on Tinder.
The film ‘Wherever It Takes You’, devised by Tinder’s European creative agency LePub, stars dance duo Brutalismus 3000 – Victoria Vassiliki Daldas and Theo Zeitner. The duo met on Tinder and have become a lauded new act in dance music.
The spot follows the duo’s story from finish to start. The ad starts with their tour for their first album and flashbacks to moments throughout their relationship such as their first date and matching on Tinder.
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According to Tinder, the ad launches during peak dating season – December to Valentine’s Day with 2.1 million more messages being sent per a day when compared to the rest of the year.
Tinder Vice President of EMEA marketing Paolo Lorenzoni said: ” “At Tinder, we believe dating is about more than one defined outcome – it’s about the endless possibilities that can unfold when two people connect. The story of Victoria and Theo of Brutalismus 3000 shows how Tinder empowers this new generation of daters to create connections. Their journey is a testament to the fact that every match, Wherever It Takes You, has the potential to change lives in ways that most people could never believe. It Starts With A Swipe’.
The campaign will run across TV, video-on-demand, social media platforms, and out-of-home placements in the UK, Germany, France and Spain.
