Women’s nutritional health brand Wild Nutrition has launched its first TV ad this Boxing Day.

Devised by the creative agency Brother and Sisters, the advert forms part of the brand’s long-term strategy to drive growth. The TV spot is also part of a new brand platform for the brand.

The advert will air on Channel 4 and Sky and follows a woman through different stages of her life.

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Wild Nutrition CEO Matt Hiscock said: “This advert launch highlights another key milestone in our long-term strategy, demonstrating our confidence in delivering our business objectives. The ad focuses on our key differentiator; non-synthetic, Food-Grown® ingredients that support women through the changing nature of their lives.”

With media planning and buying by Goodstuff and production by Freefolk production studios.

Wild Nutrition has seen a lot of growth this year launching in the supermarket chain Sainsbury’s.  The company also expanded its product offering in health food shop Holland and Barrett.