Malcolm Poynton, a big name in the advertising world, is leaving his role as global chief creative officer at creative network Cheil Worldwide after ten years.
Poynton was appointed Cheil Worldwide‘s first global chief creative officer in 2014, as the network aimed to become one of the world’s most recognised.
Prior to joining Cheil, Poynton held several other high-profile positions, including CCO at SapientNitro Europe, executive creative director of Ogilvy UK, and executive creative director at Saatchi & Saatchi in Sydney.
Cheil said that Poynton was “looking forward to working closer to home” and will not be replaced.
Poynton said: “We’ve packed a lot into the past 10 years; there are too many incredible people to thank for their dedication that’s helped make Cheil the creative network it is today. I’m now looking forward to diving into the next challenge.”
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A Cheil Worldwide spokesperson said: “Malcolm’s creative leadership has kept Cheil’s creative product ahead of new trends while he’s also fostered collaboration to get the best out of talent, with an ability to do so across cultures.
“We thank Malcolm for his contribution as GCCO over the past 10 years and wish him continued success in the future.”
During his tenure at Cheil, the network won several creative awards including a Cannes Grand Prix, The One Show Best of Discipline, and a D&AD Impact award.
In 2022, Adidas and Cheil Worldwide-owned agency Iris won a ‘Grand for Public Relations’ at the Clio Sport awards for their anti-knife crime campaign.
Cheil was involved in a recent campaign transforming London’s world-famous Piccadilly Lights into stone to celebrate the release of Ridley Scott’s highly anticipated blockbuster, Gladiator II.
