Holiday company Haven Holidays has launched an integrated advertising campaign to celebrate “the joy of creating family memories”.
The ad, devised by creative agency Platform, will launch in cinemas on 21 December and TV from 26 December.
According to the travel brand, the advert will introduce its new “More of what you love” brand message and showcase the multi-million-pound investment it has made across its holiday parks.
The ad follows a real family from Scarborough, North Yorkshire, and invites the viewer to take a closer look at their holiday memories through a series of photographs displayed around the family’s home.
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Haven chief customer officer Reuben Arnold said: “We understand how vital holidays are for providing a well-deserved break from everyday life and creating opportunities to reconnect with loved ones. That’s why we’ve made significant investments to our parks —truly setting us apart by giving customers more of what they love with high-quality experiences.
“We’re thrilled to see the fun of a Haven holiday brought to life in the creative campaign. The Hawkes family brought boundless energy, a genuine connection, and a warmth that not only made them a joy to work with but also shines through so clearly on screen.”
The campaign will run across cinema, TV, social media channels, PR, radio, experiential and out-of-home channels.
Platform’s Kate Bosomworth added, “This was no ordinary new Masterbrand brief. The strategic task was to differentiate the Haven brand with a single creative platform that would resonate with multiple audiences and generate large volumes of content to run across all digital and traditional media platforms…..More of What you Love is the answer to this. A Creative Platform that is not only simple and memorable, but it provides the creative flexibility required from an audience and content perspective.
“Our unique partnership with BLINK allowed us to explore a radical new and, above all, holistic approach to creative production. The result is an extraordinary volume of world-class still and moving content, tailored to all audiences and communications platforms.”
