Online real estate portal Rightmove is showcasing how it can help the British public find their ideal home, no matter how complex their requirements might be.
Crafted by London agency Neverland, ‘If they can find it, so can you’ will centre around a 30-second hero spot that illustrates how the platform has helped one woman find her ideal niche forever home.
Set to reach over 60 million people across the UK, the campaign will break on Christmas day, with media planning and buying handled by WPP’s Wavemaker.
“We’re really fortunate that over 80% of all time spent on property portals is on Rightmove, so we want to use our brand to make sure home-hunting is front of mind from the moment the mince pies come out on Christmas Day,” Rightmove CMO Matt Bushby said.
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“Our new campaign shows that whatever you’re looking for, no matter how unique, you can find it on Rightmove. We’re delivering that message across different audiences and life moments, and it’s timed to help our partners at two really key moments for the housing market, the Boxing Day bounce and subsequent New Year activity.”
The ad will be pushed out across a variety of key TV slots during the crucial festive period, and will also have a presence through video-on-demand, YouTube, cinema, social media, radio and out-of-home.
Neverland joint ECD, Andy Clough added: “What makes a home special is what it means to you. This campaign shows the true scale of Rightmove and that, whoever you are, you can believe there is a wonderful home waiting to be found.”
