Confectionery brand Twix has collaborated with grime stars D Double E and Nella Rose to launch its first ‘Twixmas’ anthem.

The song was written by D Double E and creative agency T&Pm creatives, to a beat by Sir Spyro.

The song will launch on TikTok on 27 December and play over the ‘Twixmas’ period between Christmas and New Year.

The campaign will also feature collaborations with influencers such as Wes Nelson, Starr Kiely, Sam Craske, and The Famileigh. The influencers will star in ‘Glowing Up, Dressing Down’ videos highlighting how they relax over Twixmas.

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Mars Wrigley portfolio and media lead Lauren Godfrey, said: “The unique Twixmas period reminds us that sometimes, the best gift is to simply unwind. We’re excited to partner with D Double E and Nella Rose to create a campaign that resonates with consumers during this unique post-Christmas period and will encourage everyone to embrace and share their simple joys at this time of year.’

Twix will also launch an earned media campaign highlighting the nation’s Twixmas habits.

The campaign was booked by Essence Mediacom and features PR support from Ketchum and influencer activations from GOAT.