Toshiba Tec’s European division, Toshiba Tec Germany Imaging Systems, has appointed Fox Agency to support the launch of new products across the European region.
The B2B agency will assist with the development of product propositions, campaign strategies, messaging, creative concepts, campaign content, and assets.
As part of its role with Toshiba, Fox Agency has already assisted the brand with a campaign for its A-BRID platform, consisting of the A-BRID operating system and an industrial printer series.
The campaign launched on 5 November and ran across email, LinkedIn, and physical and digital-owned media channels
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Toshiba Tec Germany Imaging Systems deputy manager of marketing and communication Mandy Schnacke said: “Fox Agency has a proven track record for delivering engaging, creative content to our business so it was a natural next step to work with them on a broader, integrated campaign.
“We were impressed with the outputs of our initial engagement so are excited to continue this collaboration.”
Fox Agency CEO Ben Fox, added: “Fox Agency has significant expertise in the electronics space, built over years of working with global brands in the sector. It’s therefore been a privilege to be able to deliver for Toshiba, a household name whose product suite underpins so many areas of modern-day business. It’s a real strategic milestone for us.
“We’re looking forward to 2025 and building on the strong foundations our two teams have built over the past year.”
