Essity-owned toilet paper brand Cushelle has brought two humorous festive-themed murals to the streets of London and Manchester to remind people to “indulge in self-care”.

The murals show Santa Claus taking a break on the toilet accompanied by Cushelle mascot Kenny the Koala.

Designed by creative agency Publicis London and painted by Global Street Art, the murals, which are over 13 metres tall, are part of Cushelle’s ‘Selfishly Soft’ brand platform, which was launched earlier this year.

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Essity senior brand manager for Cushelle and Velvet, Leanne McLeod, said: “These murals are a cheerful reminder that during the busy holiday season, it’s important to take a moment for yourself. They bring humour and heart to the festive period while keeping Cushelle top of mind.”

The murals can be found in Mare Street, Hackney, London and Thomas Street, Manchester, until 6 January.

Essity global marketing and communications director Martina Poulopati added: “Christmas is a time for giving, but sometimes you need to give yourself a break, too. With “Selfishly Soft,” we’re reminding everyone that moments of indulgence are not just necessary—they’re deserved.”

Publicis London CCO Noel Bunting commented: “This campaign flips the category on its head by combining a traditionally luxurious medium with a delightfully cheeky message. Seeing Santa take a moment for himself with Cushelle captures exactly what this season should be about: finding time to care for yourself in the midst of the holiday rush.”