The Or launches festive headwear collection to raise funds for mental health charity

Creative agency, The Or has debuted a two-piece headwear collection ‘Crowntech’ to support mental health charity Mind Over Mountains.
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Creative agency The Or has created a two-piece headwear collection, called ‘Crowntech,’ to support mental health charity Mind Over Mountains.

According to the creative agency, the crowns are priced at £215 and £285 respectively and all proceeds will be donated to the charity.

The headwear collection was inspired by paper crowns found in Christmas crackers and made from repurposed waterproof fabrics.


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Designed by Daniel Gee, the crowns have dual pockets, zips, and carabiner clips and are made to be easily adjustable.

Each crown comes with a waterproof pouch and the Crowntech 002 edition features a balaclava for added protection against the winter weather.

The Or creative Sebastian Covino said: “Gorpcore [the fashion trend of using outdoor recreation garments as streetwear] has been a fashion staple of 2024 and we wanted to develop a festive headpiece that would bring the waterproof obsession to the Christmas table and beyond.”

AgenciesCreative and CampaignsNews

The Or launches festive headwear collection to raise funds for mental health charity

Creative agency, The Or has debuted a two-piece headwear collection ‘Crowntech’ to support mental health charity Mind Over Mountains.

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Creative agency The Or has created a two-piece headwear collection, called ‘Crowntech,’ to support mental health charity Mind Over Mountains.

According to the creative agency, the crowns are priced at £215 and £285 respectively and all proceeds will be donated to the charity.

The headwear collection was inspired by paper crowns found in Christmas crackers and made from repurposed waterproof fabrics.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


Designed by Daniel Gee, the crowns have dual pockets, zips, and carabiner clips and are made to be easily adjustable.

Each crown comes with a waterproof pouch and the Crowntech 002 edition features a balaclava for added protection against the winter weather.

The Or creative Sebastian Covino said: “Gorpcore [the fashion trend of using outdoor recreation garments as streetwear] has been a fashion staple of 2024 and we wanted to develop a festive headpiece that would bring the waterproof obsession to the Christmas table and beyond.”

AgenciesCreative and CampaignsNews

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