M&C Saatchi UK has named T&PM’s Emma Storer as group chief marketing officer.
Storer’s appointment is effective from February 2025 and she will report to UK group CEO Jo Bacon. As part of her new role, Storer will oversee the launch of the agency’s new Cultural Power proposition and secure new business for the agency.
Before joining the agency, Storer was group marketing officer, EMEA at T&PM.
Storer said: “I’m really excited to be joining M&C Saatchi at such a pivotal time for the business. The new Cultural Power positioning is a bold and exciting direction, and I’m looking forward to helping bring it to life.
“What drew me to this role is the incredible breadth of talent and expertise within M&C Saatchi, and the opportunity to showcase those successes more widely and for people to really connect with their Cultural Power proposition. It’s a privilege to join a team that’s so passionate about creativity and collaboration. I can’t wait to get going, working with Jo and the leadership team to drive growth, build connections across the network, and help take the agency to the next level.
She added: “I also want to thank the team at T&Pm for all we’ve achieved together. I’m proud of the growth capability we’ve built and know they’ll continue to thrive.”
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Storer joins M&C Saatchi with 24 years of experience in new business and marketing. She has previously held positions at PHD, Saatchi & Saatchi, RKCR/Y&R, McCann Erickson, Profero, Digitas, VMLY&R, and Brainlabs.
Previous pitches she has led have included budget airline EasyJet, Mars, Diageo, and HSBC.
M&C Saatchi group CEO Jo Bacon said: “I’m absolutely thrilled to have Emma joining us. Having worked with her previously, I know first-hand just how brilliant she is. She has an incredible breadth of diverse experience, having worked across media, creative, and consultancy roles on both the independent and network sides.
“What really stands out about Emma is her energy and passion. She has an amazing ability to bring people together while staying laser-focused on the details. Her knack for blending cultural and creative insights is such a great fit with our Cultural Power positioning. I can’t wait to see the impact she’ll make as one of the most experienced and respected CMOs in the business.”
