Brand suitability and contextual advertising solutions provider Mantis, has partnered with LADbible Group to deliver advanced data solutions. 

The move will provide advertisers with quick, easy and brand-safe access to premium ad inventory across LADbible Group’s publications, including UNILAD, Tyla and GAMINGbible.

One of the key features of the partnership is Mantis‘ ability to index pages rapidly, providing instant brand safety. 

Nicholas Mahany, head of commercial operations at LADbible said: “We have been impressed with the seamless integration of Mantis into our network and the speed at which it will index pages, providing instant brand safety, as opposed to the 30 minutes to two hours that other companies take to scan a page.”

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“This important move – from one of the largest youth publishers in the world – indicates that our AI-driven contextual intelligence solutions provide a new era of brand suitability targeting; allowing advertisers to reach previously inaccessible content restricted by traditional blocklist-based solutions.” added Ben Pheloung, Mantis general manager. 

Mantis will use its suite of Mantis Data solutions to support brand suitability, safety and contextual advertising. The AI-driven contextual intelligence uses advanced semantic analysis to assess the suitability and safety of content. 

Mantis’ bespoke contextual audiences will provide advertisers with privacy-conscious precision targeting, allowing LADbible Group to better monetise its ad inventory.