EE and Boomerang joined forces to create a unique experience celebrating the re-release of the highly sought-after Call of Duty®: Black Ops 6 Hella Chill Operator Skin.

The campaign, which centres on a massive ice sculpture of the iconic skin, has set new records. 

At the heart of the campaign is a 177cm-high ice sculpture of the Hella Chill Operator Skin, which took experts three days to cut and carve. 

Gamers from around the world tuned in to a live Twitch stream to witness the sculpture’s gradual melting, with the speed of its demise tied to a streamer’s performance in Call of Duty® Warzone™.

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The activation has achieved more than 100,000 total live views on Twitch. While popular streamer Zyro, who partnered with the network provider for the event, saw his highest-ever concurrent viewership, setting a new personal record.

Throughout the stream, fans experienced mini-games and surprises, building anticipation for the moment when the coveted skin codes were finally released. All codes were claimed in under five minutes.

This activation is part of a series of exclusive experiences and drops available only at the EE Game Store.

The network operator has also released a hero video recapping the event and directing audiences to the EE Game Store. There, gamers can claim a Hella Chill code with any purchase of gaming hardware and accessories, ensuring more players have the opportunity to level up their in-game style.