Sports nutrition brand Myprotein,  part of THG Nutrition, has collaborated with American whiskey company Southern Comfort to launch a new flavoured pre-workout drink.

The new blend is Southern Comfort Whiskey Sour-flavoured and contains 300 milligrams of caffeine, 3.5 grams of Beta-Alanine, and 8 grams of L-Citrulline, but no alcohol.

According to the sports nutrition brand, the partnership will enable both brands to cater to new audiences.

THG Nutrition CEO Neil Mistry said: “Our existing Origin pre-workout is hugely popular amongst our core consumers, so it is great to be able to elevate the range further with this flavour variation collab with Southern Comfort. It is a perfect overlap as both brand’s bring an approachable confidence to their respective industries.”

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“As we look ahead to 2025, and reflect on 2024, we have a continued focus on our partnerships and expanding our offering, to cater for everyone with a healthy intention. We are committed to continuously innovating, whilst keeping our customers at the heart of our product development, and this unique blend hits all expectations for an impactful pre-workout. We are excited for our customers to try it and thrilled to bring this product to market.”

The Myprotein Origin and Southern Comfort pre-workout will be available to purchase exclusively on Myprotein.com for £20.99.

In the US, the flavour will also be launched in its Impact Whey Protein range in late December.