Historical preservation charity English Heritage has named Pablo as its creative account agency, after a competitive pitch process conducted in September.

Prior to selecting Pablo the charity, which manages monuments such as Stonehenge and Dover Castle, had worked with various agencies on a project-by-project basis. It selected media agency UM Birmingham as its media planning and buying agency for visitor marketing in December 2023.

English Heritage head of brand and content marketing Megan Anders said: “Almost a decade since we became a charity, we’re more determined than ever to ensure that everyone can experience the powerful benefits heritage can bring. To help us share this vision with an even broader audience, we needed an agency partner that understood the profound social impact of our charity and could tell our story in a way that resonates on a larger scale.

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“We knew straight away that Pablo understood our vision. Their passion, commitment, and creativity meant we knew they were the right partner to support us at this crucial point. We’re thrilled to embark on this journey together and we can’t wait to see what we’ll create.”

According to English Heritage, it is working with the creative agency on the creation of a new brand campaign which will launch in summer 2025.

Pablo joint managing director Harriet Knight added: “English Heritage has something for everybody. From internationally famous sites to local treasures. This is the first line on their website and from the moment we read that we were hooked at bringing the brand alive nationally.

“We are bursting with excitement to unlock the huge potential of the brand in a meaningful way and have fallen in love with a remarkably ambitious team of marketeers who we get to hold hands with and make this happen, together.”