Telecoms brand EE has partnered with iconic 1980s rock group Echo & the Bunnymen to re-release the music video of their 1984 smash hit ‘The Killing Moon’.

Devised in partnership with creative agency Saatchi & Saatchi, the work aims to demonstrate how families can keep connected in and out of the home, with broadband and mobile from the network provider.

The new spot sees Echo & the Bunnymen follow in the footsteps of Bloc Party and Joy Division, who also partnered with EE earlier this year for similarly atmospheric adverts.

“It’s a huge accolade that once again the band we’ve teamed up with for our latest brand campaign have chosen to use the film as their official music video to re-release their track,” EE marketing comms director, Pete Jeavons said.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“Echo & The Bunnymen’s The Killing Moon set the tone perfectly for our film Curfew. Featuring real parents and teenagers in real life settings, the music soundtracks the universal challenge of embracing the freedom of youth while staying safe and connected, a challenge made easier for EE One customers who have the peace of mind knowing their family are connected with broadband and mobile on the UK’s best network.”

The extended spot focuses on how modern tech can help keep parents and grandparents in touch with teenagers as they begin to navigate the world independently.

Saatchi & Saatchi ECD, Will John added: “Music drives the narratives, aesthetics and emotion for every EE campaign that we do. We use it to reflect the soundtracks to peoples lives, like a mixtape of modern Britain.

“To collaborate with Echo & The Bunnymen in a retelling of The Killing Moon, a song that’s infiltrated generations, is something we are incredibly proud of – and testament to the power of music and our storytelling.”