Sponsorship and communications agency MSQ Sport + Entertainment has named Sky Creative’s former head of creative strategy, Georgia Bridgwood, as its strategy partner.

This is the first senior hire by the team following the agency’s launch earlier this year. The group aims to recruit a creative partner and a managing partner to round out the senior leadership team in early 2025.

Bridgwood joined Sky Creative in 2021, and worked on campaigns such as ‘The Greatest Show on Earth’. Before Sky Creative, Bridgwood held roles at a range of agencies and organisations including The Union, GOOD agency, Breakthrough Breast Cancer, and MQ, a mental health charity.

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MSQ Sport + Entertainment founding partners, Jamie Wynne-Morgan and Steve Martin, said: “Georgia’s track record speaks for itself. She knows what it takes to generate impactful and innovative work and has worked with the biggest and best in the industry to bring her cutting-edge thinking to life. She has exactly the right blend of talent and attitude we’re looking for, and her impact on client work has already been incredible.

“We’ve been truly energised by the conversations we’ve had with brands and organisations since launching, and bringing in someone with Georgia’s skillset is exactly what we need to ensure we’re matching our clients’ big ambitions as we accelerate the agency forward.”

Bridgwood said: “I’m thrilled to be joining the leadership team at MSQ Sport + Entertainment. The agency’s ambition to be the very best and to offer something truly new and exciting to clients is a huge draw, and it’s already clear to see that Jamie and Steve are committed to delivering a bold, creative vision. I can’t wait to contribute to the next chapter of our success.”