D&AD and creative network The Liberty Guild have teamed up to give young creative talent access to The Liberty Guild’s network.
The new venture works by putting participants of D&AD’s Shift Programme through The Liberty Guild’s pitch-on-demand process. During this process, clients can set a brief and select a candidate from over 400 creatives and strategists from around the world.
D&AD CEO, Dara Lynch said: “D&AD Shift is dedicated to promoting inclusivity and equity within the creative industry by empowering emerging talent from all backgrounds. By helping creatives breakthrough and leverage their skills, we ensure they have the opportunity to secure meaningful employment.
“This mission closely aligns with The Liberty Guild’s vision of providing access to global creative talent. It also supports our ongoing commitment to the Shift Alumni, enabling us to continue fostering their success in the industry. We’re excited about the potential of this collaboration and the impact we can achieve together.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
According to D&AD, the Shift Programme is a night school that equips young people with the skills they need to enter the marketing industry. It has schools in London, New York, Sao Paulo, Sydney, and Berlin.
Previous graduates have gone on to work for Apple, Spotify, Vogue, Dior, Stormzy and Katy Perry.
The Liberty Guild founder and CEO, Jon Williams commented: “As Bill Bernbach said all those years ago; “Conventional logic is hopeless in marketing – as you end up in the same place as your competitors.
“Unconventional is what we need. More street and less slick, more visceral and less choreographed; essentially more real. The advantage of the Shift cohort is exactly because they are not classically trained or processed, they are brilliant in so many ways.
He added: “This joint venture allows us to give clients this advantage, by adding these rising stars to our 400+ award-winning established stars. Tomorrow’s award winners on your briefs today – the sort of talent that agencies simply don’t have on their books.”
