Cheese brand Babybel has hit the road with The Big Cheese Tour, following the launch of its limited-edition Maxi Babybel. Thousands of free gifts are set to be delivered across the UK as part of this festive celebration of all things big.
The Big Cheese Tour will visit several seasonal hotspots across the UK, in locations including Manchester, Birmingham and London, offering visitors the chance to win thousands of prizes. These include supersized cheeses, classic Babybels, festive treats and even a bespoke Babybel gift-wrapping service.
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Babybel research has revealed that 60% of Brits are planning to go “big” this Christmas, embracing oversized festive fun, playful kitsch and nostalgia-inspired decorations.
The study also found that 87% of Brits agree that the holiday season is about capturing a larger-than-life festive spirit. This year, Brits are “going big” with matching festive pyjamas (31%), bold Christmas jumpers (41%), indulging in ‘cheesy’ holiday music (56%) and movies (59%).
“It’s great to see the nation embracing going big at Christmas this year and focusing on the fun of the festive season, as well as see the fans flock to supermarket aisles to stock up on the Christmas limited-edition Maxi Babybel,” said a company spokesperson.
The limited-edition Maxi Babybel, which is 10 times bigger than the original and features a festive new look, is available in Morrisons, Asda, Sainsburys, Ocado, Iceland, Spar, Nisa and Booths, for a limited time only.
