Natural deodorant brand Fussy has launched a quirky campaign for its limited edition Santa-inspired scent.
Conceived by independent creative agency 10 Days, the ad features a short film that offers an X-rated explanation of why a child’s parents smell exactly like Santa Claus.
Fussy Founder, Matt Kennedy said: “A threesome with Santa might not be everyone’s idea of a Happy Christmas…thankfully that’s why we’ve launched a Santa-scented deodorant.”
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The ad, directed by 10 Days’ CCO Jolyon White, showcases a family in a cosy living room on Christmas morning. A little boy surveys his presents excitedly. However, his excitement turns to suspicion when he notices an unusual scent from his dad.
His parents try to cover it up but a flashback reveals the reason for the suspicious scent, they were in bed with Santa.
The film will be broadcast across digital and social media channels.
Jolyon White said: “We wanted to create something that was going to stand out from the sea of worthy and samey Christmas ads. A festive story that’s never been told before (for obvious, X-rated reasons). It’s playful, unexpected, and disruptive – just like Fussy.”
Lost Claus is the “world’s first” scent inspired by Santa Claus, featuring notes of Tonka beans, leather, and sandalwood.
