Consultancy group Accenture Song has announced the appointment of Rebecca Bezzina as its new marketing practice lead for the UK, Ireland and Africa (UKIA) region. 

Bezzina joins the creative group from R/GA, where she served as EMEA CEO. Her tenure at R/GA was marked by driving growth and securing multiple Campaign Digital Innovation Agency of the Year awards in the UK and globally. 

In her role as marketing practice lead, Bezzina will oversee a range of areas including brand, creative, marketing advisory, production, data and AI. 

Her extensive industry expertise spans financial services, technology, telecoms, automotive, airline and consumer packaged goods. Bezzina will also bring her expertise to financial services clients across the region.

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Bezzina’s appointment builds on the foundation established by Bill Scott, CEO of Droga5 London, during his tenure as the marketing practice lead for the region. Scott will now focus on leading Droga5 London full time. It also follows Accenture Song’s other recent strategic moves, including the appointment of ex-Google executive Kevin Mathers as the head of go-to-market for the UK, Ireland and Africa and the acquisition of Unlimited to enhance its CRM and customer relevance capabilities.

“Joining Accenture Song is a unique opportunity to shape the future of marketing by uniting creativity and technology at scale,” said Bezzina, “I’m thrilled to partner with this incredible team to drive innovation and deliver transformative outcomes for our clients.”

Sohel Aziz, managing director for the UK, Ireland and Africa at Accenture Song, said, “Rebecca’s leadership, combined with her strategic insight into creativity, customer experience and digital transformation, is a perfect fit for our mission. We look forward to her driving growth and elevating our marketing practice across UKIA.”