Energy drink brand Tenzing is vaunting the power of its all-natural ingredients with a playfully animated Christmas ad campaign starring none other than Father Christmas himself.
Centred around a 60-second film, the work has been launched in support of the UK company’s latest flavour – Fiery Mango, designed specifically with the winter months in mind.
In the spot, we see a decidedly unhappy Santa who, once the very picture of health 100 years ago, has allowed himself to growth lethargic and morbidly overweight by giving in to a big-money contract that gave him ‘financial security’ and ‘two more chins’.
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In a not-so-subtle dig at the big man’s decision to ‘sell out’ to Coca-Cola, Tenzing positions itself as the healthy alternative to the US giant by revitalising Santa and turning him once again into a lean, mean, present-delivering machine.
Clearly targeting the more youthful customer, the film will be pushed out primarily across social media with dedicated placement on LadBible, Google and TikTok.
