French powerhouse Publicis Groupe is poised to claim the title of the world’s largest advertising holding company by the end of 2024. 

It would be the first time a French company has achieved this global advertising pinnacle, which would see it overtaking rivals such as Omnicom Group and UK-based WPP. 

The announcement comes as part of the company’s annual Wishes tradition, a lighthearted short end-of-year film. This year’s edition playfully nods to the company’s race for the top spot, featuring rapper Snoop Dogg, face of the Paris Olympics, offering his unique commentary on the group’s journey.

https://www.youtube.com/watch?v=lP_b00JCwMw

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With a presence in more than 100 countries and a workforce of more than 100,000 the company’s Power of One philosophy combines marketing transformation and digital business transformation.