Independent global media advisor, MediaSense, has announced Jamie Posnanski as its new global CEO, with founder Graham Brown taking the role of executive chairman.
Posnanski was former global managing director at Accenture Song, a key figure behind the company’s multiple acquisitions and integrations, and has a wealth of experience in marketing transformation and digital agency leadership.
His appointment comes as MediaSense looks to expand its services and global footprint, with recent acquisitions of R3, a specialist advisory agency in the in creative and media sectors, and PwC’s media advisory team.
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“I am delighted to have found my successor and am excited to have attracted such a talent as Jamie to MediaSense,” said Graham Brown, MediaSense co-founder. “His strategic vision and proven leadership skills, combined with his wealth of experience and integrity make him the ideal person for this role.”
“With the addition of PWC’s media unit and now with the R3 acquisition, I believe we are incredibly well positioned to help clients fuel growth by optimising returns across an even broader scope of media and marketing investments,” said Posnanski.
