Signature Brew, the award-winning brewery renowned for its musical collaborations, has launched its latest limited edition beer in partnership with London art venue Tate Modern.
The new brew, named Ready Made, celebrates the Mike Kelley: Ghost and Spirit exhibition, which is running until 9 March 2025 at the London gallery.
The pale ale is the second offering from Signature Brew’s exclusive partnership with Tate, following the success of Riot Grrrl in 2023. Ready Made has been created to honour the first major UK exhibition of American artist and musician Mike Kelley, known for his provocative and imaginative works which explore identity, memory and popular culture.
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Ready Made, a 3.4% ABV hazy pale extra hoppy beer, features a striking label designed by Signature Brew designer Steve Beech, drawing inspiration from Kelley’s distinctive artistic style.
“Following on from the success of Riot Grrrl last year, when we worked with the Tate on their Women In Revolt exhibition, we didn’t have to wait long until another perfect opportunity came along to work together,” said Sam McGregor, Signature Brew co-founder and growth director.
“The inimitable work and unique style of Mike Kelley, that gave so much to the musicians he worked with, has now inspired a new beer. Ready Made is our homage to Kelley’s work and our long-time in-house designer Steve Beech has again delivered an incredible can design inspired by Kelley,” he added.
Andrew Downs, Commercial Director, Tate Eats, added: “In celebration of the Mike Kelley: Ghost and Spirit exhibition at Tate Modern, Tate Eats has joined forces with Signature Brew to create “Ready Made,” a Hazy Pale Ale that pays homage to Kelley’s use of found objects.
“This 3.4% brew is crisp, refreshing, and effortlessly drinkable, it’s ideal for listening to Sonic Youth after viewing the exhibition or as a tasty pint with mates. Known for rocking beers and stylish packaging, Signature Brew has crafted a beer that captures the essence of Kelley’s playful and unconventional approach. Cheers to friends, collaboration, creativity, and a truly smashable pint!”
