Women’s rights group La Fondation des Femmes is emphathising the ”urgency of protecting women,” in a hard-hitting campaign from the Australie-Australiegad Group.
The campaign titled #NePasIgnorer ‘ Unskippable’ in English- was created in response to the highest number of reports of violence against women since the #MeToo movement.
According to the group, the campaign will hijack the skip ad button, making it impossible for the public to ignore the ad the way they do women’s voices.
La Fondation des Femmes president, Anne-Cecile Mailfert said: ‘With #NePasIgnorer, we want to raise awareness about the growing gap between the needs of women victims of violence and the resources allocated to them.
“Despite the rise in public discourse, actions have not followed, leaving thousands of women without protection, justice, or solutions. This campaign is a call to stop looking the other way, to act and make a difference, because together, we can save lives.”
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The campaign features testimonials from several French public figures including singers Amel Bent, Mathilde, and actresses Julie Gayet, Muriel Robin, and Camille Lellouche.
It also features testimony from Caroline Darian, the daughter of Dominique Pelicot, who stands accused of organising and recording sexual assaults on his sedated wife, Gisèle Pelicot, involving at least 72 men.
Gilles Masson, president of Australiegad added: ‘This is the second campaign we have worked on with the Foundation to support its public outreach. The message has never been more relevant, and donations are the primary tool to help women victims of violence.
“Their message can no longer be ignored—that’s the core of this campaign. It is no longer just about listening but, above all, about taking action and starting with donating.”
According to La Fondation des Femmes, 94% of rape complaints are dismissed and in the case of one in three conjugal femicides, violence has already been reported in the home.
The campaign will run from 19 November to 31 December with all funds raised going toward supporting grassroots organisations.
On the International Day for the Elimination of Violence Against Women, 25 November, the campaign will be amplified through the use of influencers.
