Amazon Music has launched a new campaign to change how we spend time on the go, just in time for the holiday travel season.
In collaboration with creative agency Wieden+Kennedy Amsterdam, the campaign showcases Amazon Music Unlimited’s latest offering – one free Audible audiobook per month for subscribers in the US, UK and Canada.
At the centre of the campaign is a 30-second noir-inspired film titled On The Go, directed by filmmaker Lance Oppenheim and scored by his musical collaborator Ari Bazoulian.
The brand’s film is set in an airport where a simple layover morphs into a gripping crime thriller. The cinematic piece imparts the message that even the most mundane commutes can become extraordinary adventures with audiobooks, music and podcasts.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
The film is set in an airport where a simple layover morphs into a gripping crime thriller. The cinematic piece imparts the message that even the most mundane commutes can become extraordinary adventures with audiobooks, music and podcasts.
“We set our campaign in an airport as the perfect backdrop to explore the diverse cross section of humanity that turns to music and audiobooks while waiting for flights,” said Stuart Harkness, Chris Taylor and Paula Essig, the creative team at W+K.“We turned killing time, into a thrilling time, on the go.”
The campaign will go out on social and streaming platforms across the US, Canada and the UK, out-of-home placements in bus and train stations and key street locations and digital out-of-home displays in major US airports, including JFK, LAX, Hartsfield-Jackson Atlanta and Chicago O’Hare.
