Agency network VCCP has reinforced its investment in the US market by appointing Matt MacDonald as chief creative officer of its New York-based US division.

The announcement comes at a time of significant expansion for the agency’s US operations.

The firm has experienced double-digit revenue growth for five consecutive years and has recently added several high-profile brands to its client roster, including Primark, Más+ by Messi and Mike’s Hard Lemonade.

“Matt brings impressive experience as a business and creative leader, serving as a model and mentor to some of the industry’s most talented. Matt is the perfect partner to join us for the long-term to keep us growing and creating amazing work,” said Brett Edgar, CEO of VCCP US. 

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Prior to joining VCCP US, MacDonald was chief creative officer at BBDO’s New York headquarters. During his time at BBDO, he led creative efforts for AT&T, the agency’s largest account in America.

In 2016, MacDonald played a crucial role in Omnicom’s successful bid for AT&T’s £1.6 billion combined media and creative business.

MacDonald’s career also included a stint as chief creative officer at JWT New York, where he led the agency to its best award show performance in over a decade.

He added: “VCCP is one of those places you hear really great rumblings about. Whether it’s about their White Claw work or how much people love working with Brett and the team, it’s definitely garnered an impressive under the radar reputation here in the US. And after getting to know everyone, I can confirm it all to be true. I’m excited and inspired to get started.”

VCCP has won 77 award wins this year alone, including Gold and Silver Clios for VCCP US’s work with Activision Blizzard.