Moonpig has launched its 2024 Christmas campaign, which features the return of an adorable fan-favourite mascot.

Titled ‘Moonpig Strut’, the campaign was devised in collaboration with creative agency Modern Citizens and brought to life by production firm Glassworks.

The ad showcases the loveable mascot strutting down a street decked out from head to tail in festive costumes.

Modern Citizen chief creative officer, Stu Outhwaite-Noel commented: “If you told me I could just make Moonpig ads for the rest of my career I’d bite your trotters off.

“It’s such a joy to send more of these porky blighters strutting and moonwalking out into the world, all the more so with Glassworks doing the shepherding. Fly my piggies, fly.”

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According to the card retailer, the campaign is the start of a bigger year-round, multi-channel brand platform that aims to showcase the range of its personalisation features.

Moonpig CMO Kristof Fahy added: “We know when it comes to personalisation Moonpig is unbeatable with the breadth of features that can be added to your card, and this is what we wanted to demonstrate with our new adverts.

“When the Moonpigs last debuted, we had such a great reception to them, so it was a no-brainer to bring them back but this time with extra confidence to reflect how the strength of our offering has grown too.”

The advert will run across YouTube, TV, video-on-demand, radio, and social media channels from today (25 November) through to Christmas.