The Gym Kitchen has joined the ranks of retail giants such as Aldi and John Lewis in producing a tailored Christmas ad.
The self-proclaimed healthy meal brand, known for its high-protein offerings, has revealed its first-ever festive advert, marking a significant milestone in its growth journey.
The 90-second creative, set to launch across all of the brand’s digital channels including YouTube, tells the heartwarming story of Santa’s last-minute Christmas Eve shopping adventure. The film was directed by Richard Kattah and produced by Little Drops Productions
The ad opens with Santa feeling the pressure of a late-arriving Christmas letter from a young girl named Naomi. Just when all seems lost, a knowing figure appears, offering Santa one of the brand‘s special Christmas sandwiches. Santa’s festive spirit is rekindled, and the Christmas magic returns.
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“Our Christmas creative reflects our brand’s core values of nutritious, wholesome and great-tasting food that supports and energises during life’s busy moments – even the festive rush,” said Segun Akinwoleola, The Gym Kitchen’s founder.
This festive campaign marks a step up for The Gym Kitchen, as it positions itself alongside established brands in the competitive Christmas ad arena. The ad will run across video-on-demand, paid social, and online video.
Akinwoleoa added: “Christmas campaigns have always been a battle of the best, and who has the most heartfelt story – so after an incredible year of growth, we wanted to throw ourselves into the mix with the big boys and share the love at Christmas.”
