Activist group Transparency International has launched paragliders over Rio de Janeiro ahead of the G20 summit this week, in a bid to shine a spotlight on corruption.
Devised by creative agency Innocean Berlin, ‘Money Gliders’ features six paragliders, printed to look like dollar bills, landing on Barra da Tijuca Beach with a banner reading “How obvious should corruption be before it’s a G20 priority?”
The group believes that all of G20’s goals including sustainability and economic growth are undermined by corruption.
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Innocean Berlin chief creative officer, Gabriel Mattar commented: “Transparency International’s brief was to make corruption visible in a way that can’t be ignored, just like the impact it has on all of our lives.
“The Money Gliders, like dollar bills raining down from the sky, struck us as a powerful symbol of how pervasive dirty money is. We’re very proud to help Transparency International deliver such an urgent message ahead of the G20 summit.”
Innocean Berlin collaborated with local company Midias Inovadoras for the paraglider and banner design.
Transparency International head of policy and advocacy, Maíra Martini said: “Dirty money puts sustainable development at risk but once again corruption is being given the silo-treatment and pushed to the margins of the G20 agenda.
“So we briefed Innocean Berlin with creating a stunt that would be impossible to ignore – and with ‘Money Gliders’ they’ve done an amazing job.”
