Independent media agency the7stars has been appointed by Great British Racing to manage its media planning and buying account.
This follows a competitive pitch process run by independent advisors, The Aperto Partnership.
Great British Racing hopes the partnership will “raise the profile” of British horseracing and grow the sport.
Great British Racing interim chief customer officer, Simon Michaelides said: “The7stars not only demonstrated a real passion for horse racing, but also a deep knowledge of the leisure audience that we are aiming to reach.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“They truly understood the challenges we face and promise to be a great fit for our business, aligning with our ways of working & vision for change.”
The7stars strategy director Ben Edwards added: “At The7stars, we know how brilliant racedays can be for so many people. As a multi-faceted experience, racedays offer something for everyone.
“We’re excited to democratise horse racing and build on the groundswell of support for the sport through the power of Gravity Connect and our commitment to delivering effectiveness.”
The7stars is the UK’s largest independent media agency and manages over £450 million of billings for clients including Gousto, TSB, H&M, Nintendo, Entain, Royal Mail and the People’s Postcode Lottery.
Great British Racing is the central promotional and marketing body for British horseracing.
