Sportswear retailer JD Sports has once again recruiting some of the UK’s biggest sports and entertainment stars for its 2024 Christmas ad campaign, featuring the likes of Trent Alexander-Arnold, Central Cee and Paddy Pimblett.
The brand’s 90-second film, titled ‘The Family Portrait’ celebrates the importance of spending quality time with family and friends, especially during the festive season.
Also starring Maya Jama and Beta Squad, the campaign sees all of its celebrity stars featuring alongside their real-life families and closest friend groups.
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“Our JD ‘Family’ campaign honours not just the families we’re born into, but also those we choose along the way. At this time of year, the essence of family is woven into everyday life, and our campaign seeks to highlight the authentic connections and lived experiences of all forms of family,” JD Sports UK and EU marketing director, Chris Waters said.
“As the leading retailer in sports fashion and lifestyle, JD proudly showcases this year’s incredible talent alongside their families, celebrating the bonds that truly matter in moments that represent them.”
The film is set to be supported by a nationwide out-of-home campaign featuring candid shots of the stars and their families, with hero executions appearing in London, Manchester and across Europe.
