World Rugby has appointed media owner Ocean Outdoor UK as its digital out-of-home media partner for the Women’s Rugby World Cup.
Under the agreement, the outdoor advertising specialist will also manage the flagship fan zone for the tournament, which takes place in England next year.
The federation’s event will run from 22 August to 27 September across eight host locations, including London, Sunderland, Brighton, Bristol, Exeter, York, Manchester and Northampton.
Women’s Rugby World Cup 2025 managing director, Sarah Massey said: “We are delighted to welcome Ocean as Official DOOH media partner and fan zone provider.”
“The creative opportunities of this new partnership will help us showcase Women’s Rugby World Cup 2025’s energy across England and the UK, driving interest and building momentum ahead of this generational moment for rugby.
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_____________________________________________________________________________________________________________________________________________She continued: “The London fan zone delivered by Ocean will allow fans and visitors of England’s iconic capital to experience Rugby World Cup like never before.”
Ocean Outdoor’s network covers 4000 screens over seven countries, including locations such as the Piccadilly Circus Lights and the BFI IMAX. The Group works with companies such as Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group.
“Ocean’s partnership with World Rugby extends our programme of world class sports content and allows us to build on the huge success of this year’s fan zones which attracted record outdoor audiences,” added Ocean Outdoor, head of content and sponsorship, Kevin Henry.
“The chance to showcase world class women’s rugby is another milestone in our mission to improve access to sport by reaching wider audiences. Working closely with our landlords and brand partners across multiple formats, we hope to inspire even more people to enjoy, participate and thrive in sport.”
