UNICEF and a coalition of agencies including cummins&partners, Hope&Glory PR, Ladbury PR and the7stars have launched ‘Break the Record’, an urgent campaign to end childhood sexual violence worldwide.
The work was developed in partnership with survivors of childhood sexual violence, represented by The Brave Movement, a global survivor-led advocacy movement and special initiative of Together for Girls.
It centres on a first-of-its-kind book that documents the global prevalence of childhood sexual violence and provides a practical framework to combat it.
The book, co-written and designed by cummins&partnersNYC, features new research conducted by Together for Girls, UN body UNICEF, and other partners.
The shocking statistics revealed in the research show that 82 million girls and 69 million boys have experienced some form of sexual violence in the past year, equating to approximately three girls and two boys per second. One in five girls and one in seven boys will experience some form of sexual violence before their eighteenth birthday.
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To support the book launch, there will be a global outdoor, digital, and social media campaign across the USA and the UK. The campaign also aimed to nab a Guinness World Record title for the most countries ever represented at a childhood violence summit, broken at the Global Ministerial Conference in Bogotá in November.
Louis Lunts, managing director of cummins&partnersNYC, described the campaign as “the rarest of opportunities: a chance to build something that’s both creative and genuinely impactful.”
He added, “We had a brave client willing to push boundaries, build a coalition and lead the charge towards ending childhood sexual violence around the world. When life throws you a bone like that, you grasp it with both hands. That’s what the entire team has done with ‘Break The Record’, and we couldn’t be prouder to see it launch.”
Together for Girls president and CEO, Dr, Daniela Ligiero added: “The collaboration and commitment from these agencies has been instrumental in amplifying our message, challenging the status quo, and reaching audiences across the world.
“This work is more than a campaign—it’s a major step in our global movement toward prevention, healing, and justice. Together, we are breaking the silence and setting a new standard for what is possible in the global effort to end childhood sexual violence.”
