Taco Bell has transformed a Leeds student flat into a taco-themed paradise as part of its latest ‘Tacommodation’ initiative, developed in collboration with creative agency The Or
The campaign sees the flat decorated with authentic Taco Bell elements, including menu boards and ordering screens in the kitchen, as well as reusable cutlery and trays.
The lucky tenant, Arabelle Holme, apparently Leeds University’s biggest Taco Bell fan, will also have her rent covered for the remainder of the academic year, all for the modest price of £1.99 – the cost of a burrito.
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“Students are the backbone of our late-night cravings, but rising costs are making it hard for them to enjoy student life fully,” said Jessica Kleinert, head of marketing at Taco Bell UK, “The Or have created a fun and completely unique solution that taps into the beautifully wild world of fandoms.”
Dan Morris, The Or’s executive creative director, said, “In my days as a student I witnessed many accommodation atrocities. However, Taccomodation will have students in Leeds talking for all the right reasons. This stunning redesign emulates the true Taco Bell experience, with everything from menu boards to reusable cutlery and even sauce packets.”
Holme added, “My housemates and I always grab a Taco Bell between lectures or during a night out, so now we have the full experience in our own kitchen.”



