Fenwick teams up with Chris Riddell for 2024 Christmas window display

Fenwick has revealed its highly anticipated 2024 Christmas window displays, featuring a whimsical reimagining of The 12 Days of Christmas
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Historic department store Fenwick has revealed its highly anticipated 2024 Christmas window displays, featuring a whimsical reimagining of The 12 Days of Christmas by author and illustrator Chris Riddell.

The display is the result of a collaboration between Fenwick, Chris Riddell, and Propability, a family-owned British design and production house. 

The window series tells the heartwarming story of Foggy, a determined partridge with a special Christmas wish. Visitors are taken on a magical journey through Santa’s workshop, following Foggy’s quest to find Santa and make his pear tree grow.

Fenwick CMO, Mia Fenwick said: “Our Fenwick Christmas windows exhibits the talent of iconic British illustrator Chris Riddell and the fantastic family-owned production team at Propability, who’s craftmanship has spun a modern take on a festive favourite, ‘The Twelve Days of Christmas’.

“We hope people get to see our Fenwick Christmas windows either in person or online and get swept up in the joy of storytelling with family and friends this festive season.”


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“When I was asked by Fenwick if I could transform one of my favourite Christmas carols into a Fenwick window series, I was intrigued by the process,” said Riddell.

“I got to work and created a character, Foggy the Partridge, who’s on a journey to make his Christmas wish come true. My drawings and narrative have been brought to life through brilliant 3D creatives and fantastic moving characters, with the support of traditional mechanical movement.” He added, “I’m absolutely thrilled with what we have created and hope everyone enjoys the windows as much as I do.”

Adding to the festive atmosphere, the window display will be accompanied by a bespoke rendition of The Twelve Days of Christmas created and performed by Tyneside band The Unthanks, in partnership with The Glasshouse International Centre for Music.

The 2024 Fenwick Christmas window display will be open for all to view from 4 November and throughout the festive season.

BrandsCreative and CampaignsNews

Fenwick teams up with Chris Riddell for 2024 Christmas window display

Fenwick has revealed its highly anticipated 2024 Christmas window displays, featuring a whimsical reimagining of The 12 Days of Christmas

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Historic department store Fenwick has revealed its highly anticipated 2024 Christmas window displays, featuring a whimsical reimagining of The 12 Days of Christmas by author and illustrator Chris Riddell.

The display is the result of a collaboration between Fenwick, Chris Riddell, and Propability, a family-owned British design and production house. 

The window series tells the heartwarming story of Foggy, a determined partridge with a special Christmas wish. Visitors are taken on a magical journey through Santa’s workshop, following Foggy’s quest to find Santa and make his pear tree grow.

Fenwick CMO, Mia Fenwick said: “Our Fenwick Christmas windows exhibits the talent of iconic British illustrator Chris Riddell and the fantastic family-owned production team at Propability, who’s craftmanship has spun a modern take on a festive favourite, ‘The Twelve Days of Christmas’.

“We hope people get to see our Fenwick Christmas windows either in person or online and get swept up in the joy of storytelling with family and friends this festive season.”


Subscribe to Marketing Beat for free

Sign up here to get the latest marketing campaigns sent straight to your inbox each morning


“When I was asked by Fenwick if I could transform one of my favourite Christmas carols into a Fenwick window series, I was intrigued by the process,” said Riddell.

“I got to work and created a character, Foggy the Partridge, who’s on a journey to make his Christmas wish come true. My drawings and narrative have been brought to life through brilliant 3D creatives and fantastic moving characters, with the support of traditional mechanical movement.” He added, “I’m absolutely thrilled with what we have created and hope everyone enjoys the windows as much as I do.”

Adding to the festive atmosphere, the window display will be accompanied by a bespoke rendition of The Twelve Days of Christmas created and performed by Tyneside band The Unthanks, in partnership with The Glasshouse International Centre for Music.

The 2024 Fenwick Christmas window display will be open for all to view from 4 November and throughout the festive season.

BrandsCreative and CampaignsNews

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